Colorful 3
Website
Development
Graphic
Website
Development
Graphic
COLORFUL is a first-of-its-kind grant and awards program for emerging creatives from BIPOC communities, with a focus on industry inclusivity, creating new financial opportunities, and eliminating entry barriers for elite competitions. In its third year, Sunday Afternoon partnered with The One Club for Creativity and collaborated with Tré Seals of Vocal Type Foundry on an energetic campaign identity, featuring a custom typeface inspired by spectrums of light.
Website link
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Role
Brand Designer
Brand
The One Club Show
Colorful
Brand Designer
Brand
The One Club Show
Colorful
Challenge
For COLORFUL 3, we needed to create a distinct visual identity targeting BIPOC designers, differentiating it from previous designs. During the second check-in meeting, a newly launched event’s visuals clashed with our project direction, forcing us to revise the creative approach from scratch.
For COLORFUL 3, we needed to create a distinct visual identity targeting BIPOC designers, differentiating it from previous designs. During the second check-in meeting, a newly launched event’s visuals clashed with our project direction, forcing us to revise the creative approach from scratch.
Outcome
Despite the setback, we successfully delivered the revamped identity in under 20 days, earning client praise and contributing to a nearly 50% increase in participation for COLORFUL 3.
Despite the setback, we successfully delivered the revamped identity in under 20 days, earning client praise and contributing to a nearly 50% increase in participation for COLORFUL 3.
